Hi, i’m Lydia!

I’m a storyteller, content creator, and marketer with a background in journalism, social media, and brand strategy. My career path has been anything but boring, and every step has given me skills I now bring to the businesses and brands I work with!

My Story

Education & Early Experience

I graduated from St. Norbert College with a degree in Communication and an emphasis in Media. While in school, I got hands-on experience managing social media for the Dance Team, Women in Business Club, and A Moment of Magic non-profit. These roles gave me an early start in creating content that’s both fun and impactful, while teaching me how to grow online communities and connect with diverse audiences.

Journalism Foundation

After college, I jumped into the fast-paced world of news reporting. Journalism taught me how to think on my feet, craft compelling stories under deadline, and communicate with clarity. I covered a wide range of stories that aired locally, regionally, and nationally, skills that now translate into sharp copywriting and strong brand storytelling.

Marketing Career

Today, I work as the Content Marketing Manager at Discover Green Bay. My role includes:

  • Social Media Management: Grew impressions by over 300% in my first year by building creative, goal-driven strategies.
  • Blog & Copywriting: Writing blogs, press materials, and web copy that highlight experiences and local businesses.
  • Long-Form Video Strategy & Producing: Creating and managing series like The 920 Show, Bay Area Voices, and Mentor Moments, from concept to production.
  • Editing & Content Strategy: Ensuring every piece of content aligns with brand goals and connects with the right audience.
  • Media Relations Support: Assisting with outreach and connecting media outlets to the stories and people that make Green Bay unique.

Freelance Work

Now, I’ve taken my skills into the freelance space. I strive to help brands and businesses grow through:

  • Natural Light & Brand Photography
  • Social Media Marketing & Management
  • Video Strategy & Producing
  • Copywriting & Content Editing

Whether it’s growing your social presence, creating scroll-stopping visuals, or building a content plan that drives results, I combine creativity, strategy, and storytelling to make your brand shine.